Hutchison Ports Holdings, the Ports arm of Hutchison was not just in the ports business. We shortened the name to HPH to reflect a business that is more than just ports.
They also wanted a new brand identity to tie in all their businesses around the world. We came up with a way to integrate all their businesses using their corporate mark as a backdrop for all their acquisitions. This way, you can tell right away that it’s owned by HPH.