Aftersea is a Hawaiian cosmetic company that cumulates the energy of the islands with its bath and body products. They came to us wanting a new memorable image to attract and expand their clientele.
To strengthen Aftersea’s ability to attract high-end customers, we revamped the logo to reflect the soothing nature of Hawaii into an ocean wave inspired look. Their Tropical Elements product line also got new color-coded icons to represent each of the four elemental scents: Earth, Air, Water and Fire.
A distinctive and modern approach was used to give the entire line a more luxurious feel while keeping the Hawaiian roots. The new colorful scheme brightened up the four elemental lines yet blends in with the existing packaging.